Statement of Work

Most of this is common sense, but as with many things in life, it’s better if the details are clearly spelled out in order to avoid confusion.

Please read (and initial in the areas provided) the statement of work below and let's start building your marketing funnel together!

The unofficial version:

  1. We will do exactly everything we said we'd do, no more, no less. We will give you everything we agreed to give you in a timely manner (usually less than 10 business days).
  2. Yet, we can't get started until you give us some information. Don’t think we have the mental powers of the amazing Kreskin to read minds. We're going to need some information from you to get the job done.
  3. Relationships are complicated... unless you have a few ground rules. Who can date who, and how we'll keep each others secrets are all laid out below. Even what happens if we break up.

Now for the official version:

DFY Statement of Work for the Diamond Package (5JK)

Services Provided by DFY Web Solutions

  1. Consult and provide feedback on the best practices for sales funnel optimization. DFY is responsible for maintaining the breadth of knowledge on the latest optimization trends that may improve the client's current sales flows.
  2. Consult and provide feedback on the best practices for data collection, presentation, and analysis.
  3. Set up and monitoring of A/B split testing for optimization and reporting for sales funnels including autoresponders. All tests will be run to statistical significance or until the client asks for the test to conclude. There are no limits on the number of tests set up outside of limitations of split testing software vendors (generally one test per funnel at a time) and statistical significance.
  4. Test will be run to between 500 and 1000 conversion events to minimize beta error, and to a statistical significance of 95% (alpha error of 5%) unless otherwise agreed upon in advance.
  5. When possible, tests will run for a minimum of one week (7 calendar days) to ensure day effects are seen and analyzed.
  6. Tests will be monitored daily Monday through Friday, Eastern Time.
  7. DFY will provide additional ideas and areas for testing for the client to consider and implement these tests as requested.
  8. DFY will work with the development team to ensure tests are set up and running properly, including the creation of new pages and funnels as necessary.
  9. DFY will work with the development team to ensure winning variations are established as the control for future tests.
  10. DFY will provide technical support for site as needed.
  11. This agreement covers one product line/funnel (Harmonium).
  12. Client can schedule up to two 30 minute consultations per week.
  13. Payment will be due upon execution of this agreement and every 30 days thereafter. The schedule will be as follows:
    • Months 1 and 2: $1000 each period
    • Months 3 and 4: $2000 each period
    • Months 5 and ongoing: $5000 each period

Please place your initials in the box to indicate: "I have read the services description listed above and agree to the listed scope of work."

Your Responsibilities and Information to Be Provided to DFY Web Solutions to Start Work

  1. The client understands that login and password information will need to be shared with DFY Web Solutions in order for work to commence. This includes hosting, FTP, cPanel, Wordpress, autoresponder, shopping carts, etcetera.
  2. Client will provide access to DFY for all work flow management tools the client is currently using (Google Sheets, Basecamp, Asana, etc.)
  3. Client will provide access to DFY for all analytics software packages that are currently being employed including Google Analytics.
  4. Client will provide access to any other tools deemed necessary for DFY to optimize the clients site.

Please place your initials in the box to indicate: "I have read the services description listed above and agree to the listed scope of work."

Additional Terms and Conditions

This contract is for a minimum of 240 days.

General “working” hours are from 9AM to 4PM EST. Emails and other messages outside of these times will be answered in as timely a manner as is feasible.

Convert will be used for testing.

Services NOT Provided in This Agreement

In addition to any services excluded above, the following services are not provide by DFY Web Solutions under this agreement:

  1. No tech support outside of what is necessary to ensure the tests are running and tracking properly
  2. No custom coding is included with this service. Custom coding is billed at $200 per hour with a 5-hour minimum.
  3. No graphic design is included with this service. References for these services will be provided upon request.
  4. No text/copywriting is included with this service. References for these services will be provided upon request.

Termination of Agreement

  1. Both Client and DFY Web Solutions will be entitled to terminate this agreement automatically by giving fourteen (14) days written notice to the other party at any time. There will be no pro-rata refunds if termination happens in the middle of a billing cycle. Otherwise, this contracts auto-renews and will be re-invoiced and/or billed each month.
  2. The client understands that the billing structure is based upon a base fee of $5000 per month, and is scaled to reach that threshold during the minimum term. If the client chooses to cancel the agreement before the minimum period has expired, they will be liable for the remainder of the payments to make DFY whole.
  • DFY Web Solutions reserves right to use proof of Client’s results in future marketing campaigns.
  • Confidentiality and Exclusivity

    1. Confidentiality. Each party shall at all times keep all "Restricted Proprietary Information" (strategy, proprietary material, methods, programs, information, trade secrets, etcetera.) confidential and shall not use nor disclose the Restricted Information for any purpose other than in the performance of its obligations under this agreement. This clause shall survive the termination of this agreement without expiration.
    2. Exclusivity. The Client agrees that the DFY Web Solutions shall remain its exclusive outside optimization agent for the duration of this agreement.
    3. Non-Exclusivity Of The DFY Web Solutions. The client agrees that the DFY Web Solutions may at times be engaged by other clients in the same industry as the client. Nothing shall prevent the DFY Web Solutions from doing so. At all times the DFY Web Solutions will protect the confidentiality and intellectual property of the client.


    1. DFY Web Solutions is solely providing the services to the client and is not in any other manner affiliated with the client or the client’s business past or present.
    2. The client hereby agrees to defend, indemnify, protect and hold harmless DFY Web Solutions, from any and all claims, liabilities, damages, costs (including attorney's fees) or expenses of whatever nature, which may arise directly or indirectly, to any party, as a result of the Services provided by DFY Web Solutions, under this Agreement or unauthorized distribution thereof.


    1. Additional Services The scope of the services is limited to the aspects laid out in this agreement. Any further consultation / service will be considered a new and separate agreement billed separately. The client acknowledges and agrees that the Services provided under this Agreement for the use of the client are the limit of this agreement. Any further or future services will require a separate agreement. The terms and conditions herein set forth constitute the entire agreement between the parties hereto with respect to the subject matter hereof, and shall supersede any and all prior agreements, undertakings, representations and communications between the parties. No assignment or modification of this Agreement shall be binding unless made in writing and properly executed by each of the parties hereto.
    2. Severability. If any provision contained in this Agreement shall for any reason be held invalid, illegal or unenforceable in any respect, such invalidity, illegality or unenforceability shall not affect any other provision of this Agreement, but this Agreement shall be construed as if such invalid, illegal or unenforceable provision had never been contained herein.
    3. Authority. All Parties represent and warrant that they have taken all actions and obtained all authorizations, consents, and approvals that are conditions precedent to their authority to execute this Agreement.
    4. Governing Law. This Agreement shall be deemed to be a contract made under, and for all purposes shall be governed by and construed in accordance with the laws of the State of North Carolina. The state courts of Mecklenburg County, North Carolina shall have sole and exclusive jurisdiction over all disputes that arise from or relate to this Agreement or the attachments thereto.
    5. Construction. This Agreement is not to be construed against any party but shall be construed equally as to each party hereto.
    6. Entire Agreement. This Agreement constitutes the entire understanding between the Parties and merges the full agreement reached between the Parties and all prior oral negotiations. The Agreement is not to be modified except by subsequent written instrument executed by the Parties.
    7. Please check the box below place your email address in the text area to indicate: "I have read the entire service description listed above and agree to the listed scope of work and am ready to get started."

      Please wait...